Board of Directors

Noelene established her own event management company, Sho-Sho-Lo-Za Marketing in 1995. With over 30 years’ experience in the industry, Noelene assisted in the organisation of conferences, launch functions, road shows and trade forums, both locally and internationally, counting among her clients many of South Africa’s largest blue-chip companies.

A pioneer in fundraising for CSR initiatives, Noelene has become an acknowledged leader in the industry.

In 2006 Noelene founded Cause Marketing Fundraisers and the initiative PinkDrive. PinkDrive is an indispensable, tangible breast cancer Public Benefit Organisation (PBO) powering mobile mammography units and an educational unit with the message that Early Detection Prolongs Lives.

The main aim of the programme is to provide women and men in various disadvantaged communities access to education, physical examinations and to learn how to do a breast self-examination.
Cause Marketing Fundraisers have launched sustainable campaigns which still to date raise millions of Rand for the charities which continue to run them.

Noelene holds the prestigious title of Africa’s Most Influential Women in Business and Government awarded in 2019 and won the Gauteng Premier Excellence Awards – Health Delivery in 2020.
In her role as a fundraiser and cause marketer, it has become apparent to Noelene that it takes a mother to raise a child and women to uplift a nation. Noelene passionately feels that all South African women must stand together to create change. Her key lessons in life, which play a direct role in the way she does business, are to never give up, always look for the positive in a bad situation and to accept the challenge of change.

When Andrea started working in the warehouse of a leading fulfilment subscription company in 2001, she committed to learning as much as she could as quickly as possible. She worked her way up to the role of Chief Operating Officer and served as a senior leader of the company for twelve years. Along the way, she encountered virtually every level of employee and gained a deep understanding of all types of people and their uniquely valuable contribution.
Andrea now resides in Belmont USA where she specializes in coaching teams and individuals for personal and career growth. She has completed 5 marathons for charity, many half marathons and appreciates the focus and dedication in that training process. Andrea is truly passionate about PinkDrive in South Africa. She helps by mentoring staff, writing blog updates for the breast cancer community, and any networking or promotion she can assist with to enhance their profile.

Andrea has valuable insight into a range of issues, business and organisational development challenges, legacy planning and next generation handovers, work/life balance, personal relationship changes, motivation of teams, client relationship management and major life event challenges.

For Andrea family is a priority, and she cherishes time spent with them. She is an avid reader, especially of biographies about how extraordinary people got to where they are today.
Andrea loves meeting new people wherever she goes, and by networking authentically she has created lasting connections across the world.

Stephen is President at Cativer Bio Insights, where he provides commercial insights and launch planning services to biotechnology companies. Experienced executive with hands-on experience of leading the launch of complex biotherapeutics. Provide consulting support to biotech companies facing complex commercial and product-launch challenges. In prior roles, Stephen built and led the marketing team at Genentech, which launched LUCENTIS, a blockbuster antibody therapeutic for the treatment of wet age-related macular degeneration (AMD). Most recently, he was Vice President of Product & Commercial Development at Apellis, guiding launch preparations for that company’s Phase 3 treatment for dry AMD and a rare blood disorder (paroxysmal nocturnal hemoglobinuria). He also led strategic marketing in Alzheimer’s disease at Elan Pharmaceuticals. Stephen has an MBA from IMD in Lausanne, Switzerland.

Stephen is totally committed to Breast Cancer Research and believes that The Cause Foundation is an important vehicle to help medically uninsured people in South Africa.